Work
I build AI tools for product and UX people at Wix. Content and localization are my focus, but the work spills into teaching the tools, helping other teams contribute, and whatever else the shared toolkit needs.
Ayelet Kessel
Systems designer / content architect / lover of dogs / product person / good friend / pinot grigio
Writing
Coaching
I also teach and coach through UX Content Collective.
Book a session →Say hi
I’m always happy to connect and chat with other like-minded people on LinkedIn.
Go to LinkedIn →Research
Right now I’m publishing field notes on UX content AI tooling — what’s shipping, what actually works, and what’s worth borrowing. It’s a working reference across tools, platforms, and techniques.
Open the sketchnote →Also
Always happy to trade notes with people building in this space.